5 Momentous Mistakes to Avoid with your Social Media

Social media is a sea of customers you should be tapping into, but you need to target the right people.  Unfortunately, businesses keep making the biggest mistake with putting social media as an afterthought.  Through social media, your business can reach MILLIONS of potential customers, but to stand out you need to have a strategy.  This leads us into the first sin of social media to avoid if you are trying to gain exposure for your brand.

#1 Not Having a Social Media Marketing Plan

You can’t post things on social media for the sake of posting.  This happens more than you know and it is a colossal mistake. 


#2 Treating All Platforms the Same

It can be overwhelming looking at all the different platforms you should be advertising your product on each day.  The easy decision would be to make one piece of content and share it to all platforms.


 This approach is destined to fail because each platform needs a different tone or piece of content.  For example, TikTok is short video stories, but if you download that video and put it on Facebook it won’t translate. Facebook is more of a long form video and copy, UGC (User-generated content) and marketplace.


So, if you don’t understand the algorithm to the different platforms you will never make the most out of your social network.


#3 Not Defining Your Target Audience

Social Media Platforms want you to succeed and come back to them, so they want to help push your brand to the right people.  How do they do this? They pick up on the content you post, so if you don’t have a brand plan then your content will be all over the place.


  You need to pick a target audience and build your creations to attract those people.  Once the algorithm picks up your niche then it will help push you to the right eyeballs.  Also, pick your platforms to reach your target audience! Some business will be primarily on Facebook and Instagram and others will be solely on Linkedin or Youtube. 


For example, a B2B company will be focused on their Linkedin Outreach then on building their Twitter and Facebook following. 


#4 Failing to Engage in Conversations

You could produce 3 to 5 posts a day, but still hear nothing from your target audience.  It is all about engaging, so think of posts that will engage with your followers. 


When you do get a comment then make sure to respond back.  Make sure you reply to any comments, both negative and positive.  You still want to keep the brand image positive, so try and respond to negative posts in a way that can bring it back to a positive. 


The main goal here is to create content that sparks conversation.


#5 Not Tracking Analytics



Social Media is constantly changing and what worked yesterday may not work today!  So, you need to constantly improve your strategy.  The only way to do this is by looking at the data. 


Keep track of engagement, conversations, when someone bought off of a post, etc.  An analytics tool will be your best friend and following it will improve the quality of experience your followers get from your channel. 


The main takeaway here is that social media can EXPLODE your business revenue.  Don’t throw away this opportunity by making social media marketing an afterthought.  Jump on it fast or your business could be left behind. 

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